TRUST US, WE KNOW EGGS... AND WE KNOW CONSUMERS

Eggpac
is the trading company of High Marketing Ltd which was formed on the 29th February 1984 by Peter High

The company has had many faces over the years, starting out as a grocery brokerage company in the Wellington lower North Island area representing companies that were too small to justify their own representation in this region. Today EGGPAC represents one major principle... that of Brodrene Hartmann Egg Packaging, www.hartmann-packaging.com

Peter High - Managing Director
Peter has been attributed with 'Sharply Focussed Enthusiasm' in the projects he takes on. Over the years as the principles he represented have grown he has elected to continue to assist them with their growth and reluctantly found himself absorbed into a corporate structure which in a self confession found it a hard place for a radical free thinker like himself.
While absorbed in the corporate structure he maintained High Marketing Ltd running in the background.
One of the more rewarding corporate experiences he found was with Quality Bakers and along with a good friend and colleague relaunched the English Muffin into it's new category of the 'Muffin Split'.
Following a mutual agreed redundancy in the late 1990's Peter found himself on the wrong side of 40 and struggled to establish himself in a senior corporate role. The only job available to him was Marketing Manager for Carter Halt Harvey Moulded Fibre Division. To be Marketing Manager for paper mache' didn't really excite Peter and he wondered if it should even appear on his CV. The brief Peter had was getting the company to sell more egg cartons. Peter figured the only way to sell more egg cartons was to sell more eggs.  At this stage the egg industry was battling itself with deregulation and the cholesterol myth had devastated the egg industry not only in NZ but worldwide.

On research Peter found that the cholesterol myth was started principally by a private research instigated by the grain industry so as to dominate the breakfast category. To cut a long story short and with the support of his general manager and now good friend Graham MacDonald, Peter under protest by a large part of the industry he was trying to help, placed a levy on the egg cartons and with this levy and assistance and support from the Hatcheries and colleague/chairman Dennis O'Meara he was able to raise the necessary funds to right the wrong inflicted on eggs with advertising etc. Peter was then elected as CEO of the struggling marketing arm of the egg industry - Eggs Incorporated and now with the added support of the more progressive members of the egg industry he became the principle driver behind the successful 'Egg a Day OK' campaign.
Peter's strategy of selling eggs to sell egg cartons has meant that his success in selling egg cartons was just a mere by-product of his customers success. A true win win ...
Peter was also asked to cross the Tasman and assist the Australian Egg Industry in establishing a similar body and campaign throughout Australia. Peter has also held the position of Chairman of the Marketing Committee for the London based International Egg Commission.
Peter's strategy has been used in lectures in Universities on both sides of the Tasman.
Peter has spoken at many conferences around the world.
Peter is also a published author with his new book 'Saving Donkey' which was launched June 2016.
​www.savingdonkey.com

A MAN WHO WEARS MANY HATS... AND A MOTORCYCLE HELMET!

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SPLAT = Sales Promotion Leadership & Training 

Marketing a product in today's complex marketplace requires a lateral thinking approach. Over the years SPLAT Promotions has enabled Peter High to operate as an accomplished and humorous public speaker as well as a very entertaining MC at various functions on both sides of the Tasman. Peter's public speaking roles have had greater success overseas in Europe, UK, Asia and North America. Peter confesses he obtained most of his work overseas as he is this little funny guy with an accent, whereas in NZ he's just this little funny guy....

Bularangi Harley Tours

Bularangi Motorbikes is the main SPLAT product, enabling Peter to combine his passion of Harley Davidson riding and income through Bularangi Harley Tours.  As Peter puts it "How cool is this?" "Getting paid to ride my Harley Davidson?"
Peter contracts himself to Bularangi Motorbikes and pillions people in and around Auckland and guided tours throughout NZ.

For more detailed information and timetables go to...​ www.motorbikesnz.co.nz